Our friends over at GroupHigh have assembled some case studies on blogger outreach to help get your creative juices flowing for your next campaign. As they put it, it’s got everything from “The Harlem Globetrotters to The University of Georgia to Red Lobster” so something for everyone. Continue reading
To me, bloggers are like pit bulls (I love pit bulls). Most of them are nice, loyal and even affectionate. But some really aggressive ones have given the whole species a bad name.
Because some bloggers have replied with grumpy emails or have even publicly criticized brands who try to approach them, many PR pros and marketers are stumped when it comes to choosing which bloggers to contact about potentially representing their brand. Continue reading