For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy. Continue reading
Despite all of my love for social media, digital communications, community engagement etc., something that is beginning to particularly strike me as a clear fact of 21st-century PR is that yes, media relationships do matter. A whole lot. And dare I say it? It does matter who you know. More importantly, how well you know/trust them.
Let me put this into a bit more perspective: Say you’re working on a pretty time sensitive client announcement that has a lot of moving parts (e.g. 2-3 parties involved with multiple executives/personalities and many different times zones), which requires you to be both confidential with how closely you hold the client announcement/information and also proactive enough so you obtain the desired outcome from the announcement with a little extra audience reaction thrown in from a good pre-announcement story or two. Continue reading