Spin.
Flack.
Bribe.
Pester.
Hover.
All words people seem to tack on to this career choice we have made called Public Relations. And I’m sick of it!
I had the recent pleasure of meeting one of Connecticut’s finest journalists. I’ll leave her name out here because it serves no purpose. But trust me she is a legend in this State.
[Editor’s Note: My colleague, Kate Ottavio, apparently doesn’t do these things. . . I do. You can find her post on the topic here.]
Spin — Heck yes, but spin it as ‘framing.’
Flack — It’s why I’m here. The conjugation of the verb form is easy – I flack, you flack, he flacks…the noun form — I am a flack.
Bribe — Well, not really — I have been known to offer things for free (food, samples, “review” copies . . .).
Pester — Seriously? It’s half my job.
Hover — Like I’ve got a jet-pack.