Tag Archives: hired gun

True Believers: Should A PR Person Stand for Something?

A respected academic posts a blog titled, “Spotlight on Ethics: Not Every Business Decision Can Be an Ethical One — So Where Do You Draw the Line?” Right off the bat he writes, “no one can go around living like Socrates, doing only what is ethical, moral and just.” I don’t know about Socrates, but if Diogenes saw or heard that line he’d grab his lantern and run.

Relax. This is not another holier-than-thou sermon on ethics. Rather, it’s a plea to stand for something more than just earning a buck, and to believe in what you do.  Continue reading

“Yeah…I do that”

[Editor’s Note: My colleague, Kate Ottavio, apparently doesn’t do these things. . . I do. You can find her post on the topic here.]I Had This Top!

Spin — Heck yes, but spin it as ‘framing.’

Flack — It’s why I’m here. The conjugation of the verb form is easy – I flack, you flack, he flacks…the noun form — I am a flack.

Bribe — Well, not really — I have been known to offer things for free (food, samples, “review” copies . . .).

Pester — Seriously? It’s half my job.

Hover — Like I’ve got a jet-pack.

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