Tag Archives: customer

Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers

Shreveport Farmers

Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a hotel in the town. The hotel’s manager claimed consultants working on behalf of the brand stated the town didn’t ‘fit the brand’, and implied there was a snobbery issue at heart.

This isn’t the first time that a brand has been accused of trying to dictate who its audience should be. An executive for Cristal champagne hinted that he did not approve of this endorsement of its premium product after it was embraced by Jay-Z and a number of other rappers. This resulted in the champagne being boycotted by the rapper, and no doubt many of his fans. Continue reading

Why Brands Shouldn’t Alienate Advocates

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Customers are Ignoring You © by ronploof

Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and again over a four year span. Continue reading