Klout sent the social media world into a bit of an uproar on Oct. 26, when it tweaked how they measure influence. According to Klout, influence is the ability to drive action and is based on quality, not quantity.
When someone engages with your content, they assess the action in the context of the person’s own activity. Klout is using three metrics in its “PeopleRank” algorithm: how many people you influence, how much you influence them, and how influential those people are. Continue reading