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Dear PR colleagues: Pls do not pitch earthquake-related stories unless you rep an earthquake preparedness company/expert.
I wrote that tweet Wednesday afternoon in response to a tweet from Forbes media reporter Jeff Bercovici that he, like every other reporter it seems, had received an irrelevant earthquake-related pitch from a PR pro.
And Friday afternoon, I tweeted this as Hurricane Irene beared down on the East Coast:
*Headshaking* Far be it from me to fault my many excellent colleagues in the PR business, but let me be blunt, fellow PR pros:
Please stop being stupid with your pitches. Continue reading