As an individual and PR professional, I enjoy learning something new every day. Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I was excited. Gini has great respect in the PR/marketing/social media world. My only concern was that the book would be a collection of blog posts from her blog of the same name. I should have known better. Continue reading
Dear PR colleagues: Pls do not pitch earthquake-related stories unless you rep an earthquake preparedness company/expert.
I wrote that tweet Wednesday afternoon in response to a tweet from Forbes media reporter Jeff Bercovici that he, like every other reporter it seems, had received an irrelevant earthquake-related pitch from a PR pro.
And Friday afternoon, I tweeted this as Hurricane Irene beared down on the East Coast:
*Headshaking* Far be it from me to fault my many excellent colleagues in the PR business, but let me be blunt, fellow PR pros:
Please stop being stupid with your pitches. Continue reading