Tag Archives: media lists

Is Your Media List for Sale?


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Hands writing grocery listNothing irks me quite like receiving SPAM touting the fact that the e-mail sender has media lists for sale. Now, I’m not talking about companies like CISION and Vocus, which are tried and true media databases. What I’m referring to are these “companies” that are selling already-formulated media lists. Let’s see, you can buy a family/parenting list – or, how about a technology list?

Let me just say this: You can buy a media list but the relationships aren’t for sale.

Supposedly, these media lists are for people that can’t afford a publicist. I understand a publicist can be pricey, but you are paying for more than their media lists. You are paying for their knowledge, guidance, relationships, creativity, strategic planning – things that a pre-made media list lacks. Just because you purchase a media list, doesn’t mean that you’ll magically get publicity from it. Continue reading

Dear Flack: Media Lists


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Newsstand,1951
(CC) flickr // bobster855

Dear Flack,

I really, really hate making media lists. I feel like I do not know what I’m doing and I’m about to lose my mind. Do you have tips for creating the best media lists possible?

Listomania Continue reading