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Pepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many. Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.
Instead of Super Bowl ads, Pepsi will be sinking its dollars into cause-based social media, investing $20 million into its Refresh Project, which helps people improve their communities through a variety of projects, funded by Pepsi, according to a report by DMNews. Continue reading