Tag Archives: super bowl

Giant PR Lessons from the Super Bowl Champions

“We’re humble enough to prepare, confident enough to perform.”– Tom Coughlin, head coach, New York Giants

It goes beyond saying that I was on top of the world seeing the New York Football Giants come out the winners in Super Bowl XLVI. The story is well known: At 7-7, the Giants needed to win out to get into the post-season. Well, the rest is history, as Big Blue rolled their way to Indianapolis and defeated the New England Patriots for their second title in four years. Continue reading

Pepsi Pulls Out of Super Bowl – So What?

Green Bay Packers v Arizona Cardinals - Wild Card RoundPepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many.  Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.

Instead of Super Bowl ads, Pepsi will be sinking its dollars into cause-based social media, investing $20 million into its Refresh Project, which helps people improve their communities through a variety of projects, funded by Pepsi, according to a report by DMNews. Continue reading