It’s Monday morning. You grab your coffee, sit down at your desk and flip through a few articles before you dive into the tasks ahead. As you skim your New York Times, your Wall Street Journal, your PRDaily, Mashable and the like, it catches your eye. The holy grail of Monday. The article you absolutely, positively have to tweet.

You login to your management console and along the way the phone rings, emails multiply, crises erupt and your Monday morning is gone before you know. And the article remains untweeted. You call it quits and hope for a better Tuesday, one where you can tweet that beloved article that you are certain your followers will love. Continue reading →