Tag Archives: packaging

The Bachelor: Failed Publicity Stunt or Marketing Genius?


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The Blind Side New York PremiereAlright.  I admit it.  I watch The Bachelor. Some seasons, I actually enjoy watching it.  This time, it looks like it’s just something to laugh at.  Love it or hate it, the concept is a success.  Even if the buzz isn’t positive, the show gets talked about.  So as I laugh at this season’s stream of contestants, I thought it would help to see the good – that is, to look at the marketing lessons we can all learn from watching reality programs such as The Bachelor. Continue reading