So your brand has a growing following on Twitter, your Facebook page has been up and running for a few years now, and you recently launched a Google+ brand page – but now what? While you can access certain analytics for each platform, there’s often a desire to answer the question “What can we do next?” and “Which platform is reaching my best customers?” Continue reading
Oddly enough, only a few months ago I was lamenting the rapid influx of new social media platforms trying to supplant (or support, depending on how you looked at it) the holy trio that are Facebook, LinkedIn and Twitter. Yes, I know YouTube, Flickr, etc. all have their own history and their own niche markets, and are ready to be tapped at a moment’s notice for the right purpose. But by and large FLT (FB, LI & Twtr) are based on communicating with other members of the community. Sure, you’ve got soap-boxers on each of them, but success isn’t based on soapboxing on those platforms. The other platforms don’t really require engagement from the content creator for them to be seen by the right audience or even considered successful.
And so it was, with a bit of nostalgia for the good ole’ days of cool new platforms that I began to consider the upstarts – FourSquare (though it’s somewhat in the middle of the foundations of SM and the spawn), SCVNGR, GetGlue, Empire Avenue, etc. Each of these new platforms relied heavily on your existing digital footprint. You connected with people you knew primarily elsewhere and saw what they produced on each of those platforms. For the record – I’ve yet to find anything worthwhile about GetGlue that I couldn’t just get from posting a normal status update to FB and Twitter.
What’s your 20? I’m sure you’ve heard it a thousand times before – if you’re in the entertainment biz, you likely say it all the time – and if not, well, I bet you’re jealous of those of us who do. (In that “I want to feel like I’m on the Dukes of Hazzard!” sort of way….). It’s a cool phrase that’s part of American English and the name of my walkie-talkie rental company. When I was researching its cultural history, I discovered a really interesting parallel between the language and traditions that grew out of CB radio culture and those that we are creating now as we navigate social media’s explosion. While platforms change, our culture’s tendency to [r]evolve following the introduction of each new technology remains the same and is limited only by technology itself. Continue reading