Haters gon’ hate. That’s what they do. And in our industry, we’re going to see the haters popping up all over the interwebs. Chances are, unless you’re flacking for fuzzy baby lambs, someone out there is hatin’ on your client, your client’s product, or your company. (And even baby lambs may have made enemies; you never really know.) So what do you do with the haters, the negative comments, the angry bloggers, the furious tweeters, the disappointed Yelpers, the flaming Facebooker?
You could ignore them. Or you could do your job and handle the hate. Continue reading