Did you know that in the U.S. we send over 3.5 billion texts a day? I didn’t until a few months ago when I read, “Text-Message Marketing”. The article explains the rules on how to get started with SMS marketing. When I started the article I was completely against the whole idea. A few years ago I participated in a text message contest for “One Tree Hill.” We were allowed to pick which guy one of the characters could end up with. Who wouldn’t participate?! Continue reading
It’s a bird; it’s a plane, it’s Michael Schaffer for this week’s coffee talk. This non-coffee drinker (gasp) was a former DJ that uses music to “pump up the volume” for his day. He’s a savy PR/ Social Media professional working in the entertainment/sports world as social media director for Brotman-Winter-Fried Communications. To get through his crazy days Mike turns to songs from Glee, the Cupid Shuffle, Ingraham Hill and the Beastie Boys for motivation. Not one to name drop, he did admit to losing his cool when he met Jaleel White, who played Steve Urkel. Also be sure to check out Mike’s blog: The Buzz.
And so I give you, Mike Schaffer, shedding light on the sports and entertainment world of PR. Continue reading →