. . .billboards, that is. They dominate Times Square and distract drivers across the U.S. There’s no denying that these brightly lit, monster-size ads are hard to miss. But are they effective?
Personally, I’m just not a fan. Perhaps it’s my natural aversion to anything bold and glitzy. Or that I’m a fan of content that you can consume on your own time and terms, i.e. not just when in Times Square or driving down the interstate.
The cause of my digital distaste aside, I wonder if digital billboards are really worth the space. Is it worth thousands of dollars to attempt to snag drivers’ attention as they zip by at speeds in excess of 65mph? Continue reading →
It’s a bird; it’s a plane, it’s Michael Schaffer for this week’s coffee talk. This non-coffee drinker (gasp) was a former DJ that uses music to “pump up the volume” for his day. He’s a savy PR/ Social Media professional working in the entertainment/sports world as social media director for Brotman-Winter-Fried Communications. To get through his crazy days Mike turns to songs from Glee, the Cupid Shuffle, Ingraham Hill and the Beastie Boys for motivation. Not one to name drop, he did admit to losing his cool when he met Jaleel White, who played Steve Urkel. Also be sure to check out Mike’s blog: The Buzz.
And so I give you, Mike Schaffer, shedding light on the sports and entertainment world of PR. Continue reading →