Think back to Valentine’s Day in elementary school. Remember the valentine’s themselves, the classroom parties and, of course, the Sweethearts. The sugary little morsels that are synonymous with the impending holiday.
When I first learned that New England Confectionary Company’s Sweethearts had made their way to Twitter, I’ll admit that I was shocked. My initial thought was that the target demographic for the beloved Valentine’s Day treat wasn’t on Twitter. Not to mention the fact that it just seemed obscure that heart shaped candies had their own Twitter feed. Continue reading