Working in the social media space, I can safely say that overall I understand the marketing perks of Twitter, Facebook, etc. Sure I participate in these sites as part of my job and as marketing research, but at the end of the day I’m also a user.
Originally I fought tooth and nail against signing up for Twitter because at the time I didn’t see a need for it. I kept wondering, “Who is going to care what I have to say?” Obviously I have changed my tune, and decided to just dive into the world of Twitter once I found my niche. Still, I primarily use it solely for work.
Lately, however, my social media conundrum is with Foursquare. As a marketer, I know I should be using it; as a consumer, I just don’t care. Continue reading