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The Monday afternoon bombings at the Boston Marathon in Massachusetts sent shockwaves across the world and social networks. As has been the case since Facebook, Twitter and blogs became staples in our world, social media was the place to get immediate information. While not always accurate, it was integral in the wake of this tragedy.
When events such as this occur, it is essential that we make sure our clients aren’t pushing product or seemingly “cheery” type posts during a tragedy of this manner. The world isn’t going to stop, but we as community managers and public relations pros need to be sensitive. This wasn’t the case with well-known social media personality Guy Kawasaki. Continue reading