I’d been bouncing around a post on this topic mentally for a few weeks, but as usual things get in the way.  But when a post from superstar Chris Brogan declaring not content, but rather relationships “King” and a counter-post (though not referencing Brogan’s) appeared on Chris Illuminati’s blog declaring content King it was time to, as they say, open a vein and bleed on the page.

Declaring either content or relationships as King implies that either can stand alone.  After all, in a monarchy the King rules — his will is law (and in some cases religious doctrine).  This is certainly the exception, not the rule.  It’s a triumvirate folks. Continue reading →