In our work, and personal lives, we’re constantly confronted with the question – whether stated or merely implied – will this work (or be good)?

This applies to marketing strategies, finding a favorite lunch spot, choosing a job, choosing an employee, deciding which route to take home, etc.  It’s pretty much the question you get across the board whenever trying (or reconsidering) something.

We can hedge our bets on these items to varying degrees.  It’s unlikely a very indirect route will be faster than shortest distance between points A and B – but will the interstate really be faster at rush hour?  Is the subway worthwhile if you’re only going 20 blocks and need to walk 8 to get to and from the stations (provided you walk at a decent clip and the weather’s nice)? Continue reading →