In our work, and personal lives, we’re constantly confronted with the question – whether stated or merely implied – will this work (or be good)?
This applies to marketing strategies, finding a favorite lunch spot, choosing a job, choosing an employee, deciding which route to take home, etc. It’s pretty much the question you get across the board whenever trying (or reconsidering) something.
We can hedge our bets on these items to varying degrees. It’s unlikely a very indirect route will be faster than shortest distance between points A and B – but will the interstate really be faster at rush hour? Is the subway worthwhile if you’re only going 20 blocks and need to walk 8 to get to and from the stations (provided you walk at a decent clip and the weather’s nice)? Continue reading
It must be hard to be a recruiter. I mean you might as well go into telemarketing since you spend 75% of your day scoping out potential recruits and cold calling/blind mailing people hoping that you can find the next superstar for your client. Just like telemarketing though, sometimes it’s just a bit out of control and silly. I’m not exactly sure how the process goes for finding candidates, but I wanted to point out something that really annoys me.
Please don’t try and recruit me at my job! I’m completely flattered that I was “confidentially referred” to you for an Account Executive position at some agency. Who wouldn’t want me? Continue reading
Ten minutes. That’s all you have to influence your audience. How do you make sure your messages are communicated efficiently?
One of the most valuable things I learned from my previous job was how to own a five and, if Iwas lucky, ten minute interview. I worked as a publicist for a book publicity firm and scheduled Radio Tours. For those of you who don’t know what that means, imagine having twenty back-to-back interviews with radio hosts all over the country for approximately six hours….starting at 7:00 a.m. EST. Sounds exhausting and intimidating right? Continue reading
We all have opinions. Hell, those opinions, and its cousin – counsel – are a major part of what we as communications and brand management professionals are sought out and paid for. But at a certain point, no matter how great we think our opinions, ideas and strategies/tactics are, once the ideas are all out on the table, and our clients (or potential clients) and bosses have had a chance to mull them over, that’s when the really hard work begins. That’s when it’s time to compromise. Continue reading
I want to take a moment to step aside from some of my previous discussions about the technology behind what is guiding us into a new era of communications and my ruminations on why I can’t stand the term “blogger relations” to discuss something far more personal to me: fear. Specifically, how my fears shape and alter my personal and professional goals and convictions. Continue reading