This week’s coffee talk was inspired by a question that I am sure most people in PR have answered: “What exactly is it that you do?” So instead of making another PR professional answer this question for the millionth time, I turned to the people who never seem to get it: my parents. But I couldn’t let them have all the fun, so I had PRBC ask at least one of their parents too. I have to admit, I thought the answers were going to be more off base, perhaps confusing PR with marketing or advertising but I was definitely wrong.  Overall I think they did a pretty good job, but I’ll let you decide. Continue reading →