Tag Archives: word of mouth

Word-Of-Mouth Amongst Chicago PR Community Key to Hairy Charity Event


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Most of us strive to be known as brand builders, reputation managers, crisis maestros, et al. For better or for worse, I’m considered the world’s foremost authority and advocate on mustaches.

Sad but true.

In summer 2006, I mused with a few friends “Why not bring the mustache back into prominence?” That turned into a non-profit organization, online community, living and breathing digital Petri dish going on six years now that’s been featured by CBS Sunday Morning, Rachel Ray, USA Today, ESPN, “Fashionably Late With Stacey London,” the “Colbert Report” and more. Continue reading