In my very first communications class, I was taught the first step of the writing process was to know your audience. Everyone knows that understanding your audience is important, but sometimes it doesn’t hurt to revisit the communication basics by celebrating the success of our fellow PR professionals.

The success of a current campaign by the American Mustache Institute, H&R Block and Millions from One is rooted in their deep understanding of their audience. Inspired by a 2010 white paper by tax professor John Yeutter, AMI launched a humorous campaign called the “Million Mustache March.” The campaign revolves around mobilizing mustache aficionados to pressure Congress to pass the STACHE Act (Stimulus To Allow Critical Hair Expenses), a $250 tax deduction for Americans with mustaches, as they make America significantly more attractive. Continue reading →