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Chocolate. Alcohol. Cheese. Cursing. Typical things that one would give up for Lent. I’ve tried to all of them for the full forty (read: forty-six when including Sundays) for Lent. In the Christian faith, Lent is to remind us of the temptation that Jesus endured in the desert from Satan. Lent is a time for us to give up one of our vices. I’m not religious. I go to church on the “important” holidays but this year I really wanted to give Lent a valiant effort. For the first time ever, I can truthfully say I survived Lent without cheating. I gave up Facebook. When people heard I was giving up Facebook there were a lot of questions: Why not Twitter? What do you miss most? Obstacles? Will you go back? etc. I can tell you this, life was better without Facebook. Read the rest of this entry »

What would it take for you to marry a brand? In Brian Solis new book, “Engage,” he lays out his rules for businesses, brands and individuals who are looking to utilize this newfangled contraption called social media to boost their bottom lines.

I had an opportunity to not only read the book, but also to chat with Brian about it.

Q: Tell me: Why this book; why now? Read the rest of this entry »