PRBreakfastClub

With all of the buzz around the new Twitter “Promoted Tweets” (really, ‘sponsored tweets’), and how that will impact our viewing and tweeting and other fun times on the increasingly addictive platform, one facet of the new ad-based service that got a bit lost in the all of the buzz was the role this service may play in PR professionals’ lives, particularly the ability to utilize promoted tweets during reputation and crisis communications situations for clients in which it is imperative that an official viewpoint, messaging or news stays at the top of a relevant search-based (for now, until Twitter debuts ads within personal Twitter streams later this year, as it plans to do . . .) Twitter streams. Read the rest of this entry »

I recently reached a breaking point with my desk where I was physically unable to continue working. Everything I touched hit something else and caused a landslide. I couldn’t see the desktop through the clutter. Not to mention the fact that my stupid. . .errrr. . .bountiful. . .lush. . .plant was shedding everywhere!

I called a ‘time out’ shut my TweetDeck, minimized my Outlook and began the seemingly arduous process of cleaning my desk. Not surprisingly, there were a few documents to be trashed and a couple of publications to pass along to the next reader. However, I was a bit stunned to find the largest clutter monster was the heap of articles, blog posts and news clippings that had peaked my interest, been deemed ‘must reads,’ and sunk to the bottom of the pile. As I collected the articles into a folder and took them to read that evening, I came home to an even greater surprise – Read the rest of this entry »