Daily Archives: April 28, 2010

Danny Brown

Where Next for the News Release

26 Comments

Thinkstock Single Image SetIf you go with the view that Ivy Lee created the first press release back in 1906, then the bread and butter of what public relations used to be best known for is more than 100 years old now.

In that time, we’ve seen the original idea behind the news release (or press release, depending on preferences) morph into many shapes and ideas. From the standard print release, to the search engine optimized release, to today’s social media news release, it’s evolved as needs have grown.

But apart from adding some nice flashy videos and blog links, or being able to rank a little higher in Google, how far has the news release really come? And is there still room in today’s instant feed market for something like the news release? Continue reading →

Danielle Cyr

Down with Digital

5 Comments

Time Square, New York, at night, elevated view. . .billboards, that is. They dominate Times Square and distract drivers across the U.S. There’s no denying that these brightly lit, monster-size ads are hard to miss. But are they effective?

Personally, I’m just not a fan. Perhaps it’s my natural aversion to anything bold and glitzy. Or that I’m a fan of content that you can consume on your own time and terms, i.e. not just when in Times Square or driving down the interstate.

The cause of my digital distaste aside, I wonder if digital billboards are really worth the space. Is it worth thousands of dollars to attempt to snag drivers’ attention as they zip by at speeds in excess of 65mph? Continue reading →