While most companies seeking to target the government market have established specific federal sector websites, more companies are enhancing their social media presence and developing additional digital assets such as interactive widgets, quizzes, and videos to effectively reach government decision makers. Firewalls and IT policies, however, may not allow the government audience to see your… Read the rest of this entry
Daily Archives: May 18, 2010
Seeing a Different Side of the “Public” in Public Relations
A few weeks ago I was given the opportunity to go on my very first business trip on behalf of my client. I was excited for all of the expected reasons- going to a part of the country I hadn’t been to before, getting a few days to work outside of the office (can you… Read the rest of this entry