Daily Archives: August 16, 2010

A Chat with PRSA’s Arthur Yann, APR – Part 2

USA, California, Los AngelesRecently, we featured part one of our two-part interview with Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA). This week, we wrap up the interview with Arthur’s thoughts on why PR has gotten a bit of a bad reputation in recent years, the Society’s Business Case for Public Relations initiative and other topics.

Keith Trivitt: We addressed one of my biggest beefs with the PR business, the bashing the industry often takes from outsiders, in a recent PRBreakfastClub post. You weighed in with some great insight in the comments. Can you give us a bit more color into that? What’s PRSA’s stance on why PR has gotten a bit of a bad reputation in recent years, and how can the organization help professionals overcome this?

Arthur Yann: I can think of several reasons why the industry does not enjoy the reputation it deserves.

It starts with Read the rest of this entry