The headline of Julia Hood’s Feb. 16 column in PRWeek, “Don’t get Pinterest yet? It’s OK,” caused me to twinge slightly as soon as I read it. Not because I’m some social media snob who thinks that every PR pro must be an expert on every social network and emerging technology. Rather because it strikes me as odd that an editor at a publication that is supposed to champion the value and work of the PR industry would seemingly be communicating to the business community that it’s perfectly fine for PR pros not to “get” a social platform that is very much starting to impact clients. Continue reading →