Tag Archives: pinterest

Stop Worrying and Start Innovating

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Worried! © by photoloni

For the most part, I find the PR industry’s trade publications — PRWeek, PRNewser, PRNews, etc. — to be good standard-bearers for effectively covering the ins-and-outs of this diverse and growing industry. Sure, they tend to focus too much on AOR announcements  — the old-time stock ticker-tape reports of PR — but they do the job.

So I try to do my best not to critique. Look, reporters and editors have a tough job at those publications. They are reporting on the very people — PR pros — who know how to promote a cause or a person better than anyone. So I imagine there is quite a lot of pushback and calls for fluffier fluff pieces than at your standard trade reporter’s job. Continue reading

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Why It’s Not ‘OK’ to Not Understand Pinterest

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Pinterest Logo - why it's not ok for PR and marketing pros not to get new platforms.The headline of Julia Hood’s Feb. 16 column in PRWeek, “Don’t get Pinterest yet? It’s OK,” caused me to twinge slightly as soon as I read it. Not because I’m some social media snob who thinks that every PR pro must be an expert on every social network and emerging technology. Rather because it strikes me as odd that an editor at a publication that is supposed to champion the value and work of the PR industry would seemingly be communicating to the business community that it’s perfectly fine for PR pros not to “get” a social platform that is very much starting to impact clients. Continue reading

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New Platforms: Pinterest

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Oddly enough, only a few months ago I was lamenting the rapid influx of new social media platforms trying to supplant (or support, depending on how you looked at it) the holy trio that are Facebook, LinkedIn and Twitter.  Yes, I know YouTube, Flickr, etc. all have their own history and their own niche markets, and are ready to be tapped at a moment’s notice for the right purpose.  But by and large FLT (FB, LI & Twtr) are based on communicating with other members of the community.  Sure, you’ve got soap-boxers on each of them, but success isn’t based on soapboxing on those platforms.  The other platforms don’t really require engagement from the content creator for them to be seen by the right audience or even considered successful.

And so it was, with a bit of nostalgia for the good ole’ days of cool new platforms that I began to consider the upstarts – FourSquare (though it’s somewhat in the middle of the foundations of SM and the spawn), SCVNGR, GetGlue, Empire Avenue, etc. Each of these new platforms relied heavily on your existing digital footprint.  You connected with people you knew primarily elsewhere and saw what they produced on each of those platforms.  For the record – I’ve yet to find anything worthwhile about GetGlue that I couldn’t just get from posting a normal status update to FB and Twitter.

Then along comes Pinterest. Continue reading

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