Tag Archives: technology

Why It’s Not ‘OK’ to Not Understand Pinterest

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Pinterest Logo - why it's not ok for PR and marketing pros not to get new platforms.The headline of Julia Hood’s Feb. 16 column in PRWeek, “Don’t get Pinterest yet? It’s OK,” caused me to twinge slightly as soon as I read it. Not because I’m some social media snob who thinks that every PR pro must be an expert on every social network and emerging technology. Rather because it strikes me as odd that an editor at a publication that is supposed to champion the value and work of the PR industry would seemingly be communicating to the business community that it’s perfectly fine for PR pros not to “get” a social platform that is very much starting to impact clients. Continue reading

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4 Reasons Why Journalists Still Make the Best PR People

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The other day a client forwarded an email call-to-arms from his president urging Marketing, PR – and by extension us, I guess – to develop a nugget that best described the company’s “differentiators,” to win customers’ hearts and minds.  “I have a better idea,” I fired back. “Let’s ask him. He’s the leader of this outfit and ought to know.” 

I’m fairly certain that no member in good standing of a professional PR organization or advocate of the Stockholm Accords – you know, people with finely tuned sensitivities –would ever talk to a client like that, certainly not in response to a request from the CEO. Only an ex-journalist would be so brash. Having spent much of our careers wading through the guff churned out by government agencies, corporate PR departments, marketing dweebs and the leaders of both the free and less-than-free worlds, journalists have a low BS threshold and get down to business quickly. Continue reading

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