In 1897 an eight-year-old girl namedVirginiawrote to theNew York CitySun newspaper with the question, “Is there a Santa Claus?” The resulting editorial promising that such an idea of goodness and possibility did really exist became the most reprinted editorial in the history of the English language. Flash forward over a hundred years — many small… Read the rest of this entry
Author Archives: Stacey Acevero
Boost Your Press Release Optimization To Get In With the Cool Kids
Press release optimization involves a number of factors, not the least of which is being sure you reach the right person, actually reads it, digs it and uses it. You appeal to two different audiences with the releases you send. One group is the consumers you hope to sway, but the other is the all-important… Read the rest of this entry