Category Archives: Stacey Acevero

Yes Virginia, Journalists Do Really Want Your Press Release

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In 1897 an eight-year-old girl namedVirginiawrote to theNew York CitySun newspaper with the question, “Is there a Santa Claus?”  The resulting editorial promising that such an idea of goodness and possibility did really exist became the most reprinted editorial in the history of the English language.

Flash forward over a hundred years — many small business marketers and PR Pros look at their press release distribution and wonder in Virginiaesque fashion, “Do journalists really want my press release?”  The answer is happily a resounding “yes.” Continue reading

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Boost Your Press Release Optimization To Get In With the Cool Kids

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Press release optimization involves a number of factors, not the least of which is being sure you reach the right person, actually reads it, digs it and uses it.  You appeal to two different audiences with the releases you send.  One group is the consumers you hope to sway, but the other is the all-important collection of influencers who will dictate how far your release spreads.

Who are the definitive voices in your industry?  You know the kind, the people that other people listen to – the ones at the cool kids’ table?  Continue reading

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