In 1897 an eight-year-old girl namedVirginiawrote to theNew York CitySun newspaper with the question, “Is there a Santa Claus?”  The resulting editorial promising that such an idea of goodness and possibility did really exist became the most reprinted editorial in the history of the English language.

Flash forward over a hundred years — many small business marketers and PR Pros look at their press release distribution and wonder in Virginiaesque fashion, “Do journalists really want my press release?”  The answer is happily a resounding “yes.” Continue reading →