This week I had the opportunity to pick the brain of Amy Mengel (@amymengel). Like some of my other guests, Amy is one of those rare breeds that doesn’t rely on coffee. Although she enjoys “fake coffee” like Frappachinos, you’ll more than likely find her sipping Diet Coke for a little caffeine fix. It’s okay Amy, we promise to not throw any fresh produce your way ;). In the summer months you can find her commuting to work often on two wheels as she is an avid cyclist. During fall months Amy is all about college football and skis slopes in the winter months. When she has free time, this book nerd can be caught bumming at the library looking for some new favorites to dive into. Amy relies on her well managed Google Reader to help her stay on top of the PR/SM news. Some of her favorites include: The Brand Builder, Todd Defren’s PR-Squared, and Dave Fleet’s blog. She also geeks out over Marginal Revolution and Strange Maps. And so I give you, Amy Mengel, discussing corporate communications, consulting, Facebook, and the importance of strategy/tactics.