Tag Archives: publicists

Marie Baker

That’s a little ‘pitchy’ dawg

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Oh yes, it’s that time of year where thousands of contestants try out to be the next American Idol. There are some great singers, some really awful ones, and then there are those that are a little ‘pitchy.’

I’ve been getting a lot more pitches lately that are starting to remind me of Idol contestants. They aren’t necessarily terrible but they aren’t that great either.

Do you want to wow the judges (the media) with your next pitch audition and get that golden ticket to Hollywood? Think of me as a sort of Marie Seacrest but taller; grab a Coke glass and sit back as we break it down for you. Continue reading →

Marie Baker

How to Pitch a Publicist

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I know, you are probably scratching your head right now. Well, the topic of pitching a publicist isn’t as silly as you might think.

Yes, that’s right, publicists get pitched too. Whether it’s for product reviews or hiring a blogger for a myriad of services (writing, conference sponsorship, and consultant opportunities) – it happens.

Bloggers and publicists – it seems we are all just trying to find a way to get along and work together. There is a lot of information out there on how to pitch bloggers, yet there’s not much material on pitching publicists or, what I refer to as “reverse pitching.”

Every day, more and more blogs are popping up and it’s making the blogging arena pretty competitive. Since I work with a lot of bloggers, I’m continually asked from a publicist standpoint on how I like being approached, or what do I look for in working with a blogger. Let me just put it out there that every company, brand and publicist looks for different things.

That being said, here are a few pointers to keep in mind when pitching a publicist. Surprisingly, these may sound familiar. Continue reading →

Marie Baker

Can Publicists Be Friends?

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Tension Between CoworkersIn a recent post, fellow PRBC-er Kate, posed the question: “Can publicists and journalists be friends?” It is an interesting issue that elicited a number of responses from our readers. It also made me question if publicists can be friends with other publicists.

During my former life within the music industry, my particular job was extremely competitive and we were all fighting over the same client pool. I met my very best friend on the planet while we both worked at competing agencies. We hit it off right away and we were able to relate to each other because we had the same job. Continue reading →