Tag Archives: web 2.0

Stop Bashing Media Relations—More Important Than Ever

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Elevated view of reporter holding microphoneI’ve been thinking a lot lately about how, somewhere along the line, the term “media relations” became such a derisive and reviled term within the public relations business. In the world of PR 2.0, Web 2.0 and everything 2.0, why have we suddenly come to the conclusion—seemingly as an entire industry—that media relations (i.e. the act of actually understanding and trying to help the media as a key function of PR professional’s job) is dead?  That now it’s all about bloggers, or reaching the hottest social media “influencers” and anyone else who can who has an online portal that has high enough uniques according to Compete or Quantcast. Continue reading

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