Legos are for…Adults?!?

Lego Turbine Displayed At Technology ExtravaganzaLegos were a fundamental part of my childhood and I am sure many others’ as well.  That said, it shouldn’t come as any surprise that I found LegoClick intriguing.  While it is, at its core, a social network, Lego has taken great strides to integrate its effort into other SM tools.

This new community comes complete with its own hashtag (#Legoclick) and YouTube videos, encourages interaction through Flickr and showcases user photos of some impressive Lego creations.  The question is, is this enough to keep adults engaged?

I raise the question of adults, because LegoClick is intended to be a community of inventors.  Mashable reports it is a community to share visions about new products and toys.  So, are Legos destined to become the new water cooler buzz and lunch hour stress buster?

If creativity strikes, there is an iPhone app for LegoClick, presumably aimed at making this community seamlessly integrate into everyday life like Facebook and Twitter apps.  But is it too much?  Are iPhone users, and other adults, really going to buy into LegoClick?  Or should this be for the 13-18 demographic?  The current Lego users, recent but former Lego users, and other inventive types in this demographic?

While there is something inherently compelling about (potentially) influencing Lego’s product development team, is it enough to get adults to slot contributing creative ideas to Lego into their daily agenda?  Yes, they have extended their efforts to platforms such as Twitter and Flickr which already have a loyal user base, but it that enough to make this work?  If not, what would it take to make LegoClick an instant success?

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  • Danielle, if you love Lego despite being old enough to have a beer, you will DIE FOR this BBC series featuring beloved boffin James May building a life-sized house out of Lego:

  • BVP829

    Danielle you should check out the book Groundswell if you haven't already. Not only is it about the online community and the impact it is having on industries. The entire second chapter is on an online group referred to as AFOL's – Adult Fans of Lego. You should check them out!

  • jeffespo


    With all of the new avenues and licensing that Lego has gotten into in the past few years, they have really gotten away from their core consumer of yesteryear. Perhaps tying us into the fold is their way of reintroducing themselves as a creative outlet or even a stress reducer. However, I would put my money on this being their effort to stay top of mind via SM and innovation to hook our generation's kids as we'll be the eventual purchaser.

    Oh and TJ, that video was awesome. What I would have done to live there 18 years ago.

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