I don’t just mean they waste your time at work (time they’re paying you for, let’s be serious for a second so at some level, wtf do you care?), but I mean a real ass – doesn’t rewind his video tapes before returning them to Blockbuster, steals pencils from schoolkids kind of ass? Oh yeah, he’s also just a little bit racist. Continue reading →
If you’ve yet to see Part 1 of this fantastic interview with Social Media and overall Marketing smartie Mark Schaefer, head on over to the B2B Bliss Blog and take a read and a gander at the video interview with Elizabeth Sosnow. Also, subscribing wouldn’t be worst idea in the world either.
Or, if you’d like to be all wild and crazy about it, watch the below one first, then go watch part 1 as dessert ;). Continue reading →
Three years ago when we started this blog, essentially on a whim (concept to launch took around 10 days if memory serves), I don’ t think anyone assumed we’d still be here today, except perhaps as an archive.
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In our last post on this topic we reviewed the new challenges agencies face in staffing to handle the much broader knowledge base they expect of employees. PR, marketing, and the other related arts previously had a comparatively limited set of tools that they’d actually use on a regular basis – media relations (print, broadcast, etc.), event marketing, etc. – with the occasional foray into something digital.
Now, in addition to the old tools, we’ve got all the digital arenas (platforms) to play in and on, each with their own set of rules and standards and much more specialized types of media – lifestyle bloggers (or as some like to call a large subset of this group – “mommy bloggers”), bloggers affiliated with mainstream outlets, bloggers who consider themselves journalists, bloggers who don’t want to be journalists but rather paid advocates and so on. Continue reading →