As communicators, we work with many different parties. From the marketing team, to C-level executives, the legal team and a whole slew of other internal and external parties, our days and activities can often be filled with balancing a series of discussions, hopes and wishes with a slew of people.
But at a certain point, after many meetings and conversations, we are tasked with writing that next big news release, or a big speech for our CEO or developing our company’s core brand messaging, and that’s where our big work really kicks in: the often never-ending internal/external review process. Continue reading
I’m writing this post at the tail end of a very busy, but incredibly inspiring weekend for me, so I’ll make it pretty short and to the point. My thought for this week is: EXPLORE. Always. In PR and marketing—and particularly in a service industry—it is imperative that we constantly keep our minds engaged and exploring new ideas, opportunities and thoughts. Even the most simple of concepts that come to us at seemingly the most random time (“Hey, a weather-map like visual feature of what is hot and cold could be really cool for client XYZ!”) may not be something you implement today, but those little random ideas have a way of stewing together over time and becoming your next big idea. Continue reading
Following up on my post from last week about SMPR, I promised to go into a bit more detail about my second main point during that panel: It’s time we all step away from the social media rainbow just a tad and realize that many CEOs/C-levels don’t fully grasp the impact of social media. Therefore, we need to do a better job of helping them see a corrallary between getting a great placement in The New York Times and how many times that piece was retweeted, commented on or whatever the case may be.
The fact is, folks, many people will never get this, and we need to learn to be OK with that. In fact, we need to be better than OK with that; we need to help them understand why having blogger X tweet about our company is just as important in many cases as a write-up in Shoes Today. We need to put these great social media accomplishments that I know many of you are working hard to achieve each day into the context of what our executives know and understand. Continue reading