Tag Archives: SocMe

Thoughts from SMPR: Part 2—Stepping Away from the Rainbow

Landscape view of a rainbow over green hills against stormy skyFollowing up on my post from last week about SMPR, I promised to go into a bit more detail about my second main point during that panel: It’s time we all step away from the social media rainbow just a tad and realize that many CEOs/C-levels don’t fully grasp the impact of social media. Therefore, we need to do a better job of helping them see a corrallary between getting a great placement in The New York Times and how many times that piece was retweeted, commented on or whatever the case may be.

The fact is, folks, many people will never get this, and we need to learn to be OK with that. In fact, we need to be better than OK with that; we need to help them understand why having blogger X tweet about our company is just as important in many cases as a write-up in Shoes Today. We need to put these great social media accomplishments that I know many of you are working hard to achieve each day into the context of what our executives know and understand. Continue reading

Thoughts from SMPR: Part 1—This Isn’t Rocket Science

Mature Businessman at lectern outdoors, holding microphone and documentsI had the rather unexpected honor of being a panelist at the recent SMPR event at Social Media Week New York for a discussion about social media use among agencies and client initiatives. The panel, hosted by my good friends Elliot Schimel and David Teicher, was a compilation of bright young minds discussing how their various agencies integrate social media initiatives within other client work.

I say “unexpected honor” because I was not initially slated to speak on this panel. Having shown up about 30 minutes before the panel started, I was chatting with Elliot and David about various social media topics of the day and the panel itself, and Elliot was kind enough to extend to me an invitation to be on the panel after someone had been forced to drop out earlier (great thanks to you, Elliot, as this was a tremendous event, and a terrific pleasure to be a part of). Continue reading