“People forget we’re a new company. It’s one of those things where, OK, we’re still growing up as a company. Now that we figured that out, there’s no reason to think it’s going to happen again.”
So said a Groupon exec in response to a Financial Times reporter asking about accounting irregularities that have plagued the recently IPO’ed tech startup. Continue reading
Are the days of “Dear Madam,” and “Sincerely” over? We already know that communicating with a human voice on social media channels leads to a higher retention rate, according to a University of Missouri study. But will this trend trickle down to other facets of corporate communication?
Now I wouldn’t stretch as far to say we will begin seeing LOLs and FMLs in press releases, but we may see more companies including the human element in other areas of their business. Without question, a PR professional’s job is becoming more difficult, as businesses try to incorporate the human element in communication while still maintaining professionalism. This is a difficult tightrope to walk for many PR pros because there are consequences for being “too human.” Continue reading
A word of advice: I am not a lawyer. Nor am I a registered financial adviser. This is my opinion only and should be treated as such. For guidance, consult your legal counsel.
If you are in PR, IR, corporate communications or social media, chances are you’ll run into fun rules such as Sarbanes-Oxley, Regulation FD and FINRA guidelines. One of these things these rules have in common is that they are behind the times.
But the Financial Industry Regulatory Authority (FINRA) has taken a pretty large step in modernizing the rules that financial services companies must follow while engaging in social media and PR. You can download the FINRA social media guidelines as a PDF. Continue reading