Are the days of “Dear Madam,” and “Sincerely” over? We already know that communicating with a human voice on social media channels leads to a higher retention rate, according to a University of Missouri study. But will this trend trickle down to other facets of corporate communication?
Now I wouldn’t stretch as far to say we will begin seeing LOLs and FMLs in press releases, but we may see more companies including the human element in other areas of their business. Without question, a PR professional’s job is becoming more difficult, as businesses try to incorporate the human element in communication while still maintaining professionalism. This is a difficult tightrope to walk for many PR pros because there are consequences for being “too human.” Continue reading