Tag Archives: crisis comms

Social Media Mudslinging


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Last week I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course.  The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.”  Because of a lack of mud and a few unsafe obstacles, the race failed to live up to the hype which sparked a muddy revolt on the company’s Facebook pageContinue reading

Do companies need a crisis plan or social media crisis plan? (Part 3)


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In this third, and final part, of the series, Justin Goldsborough examines whether companies needs crisis plans or  social media crisis plans? Part 1 of the series can be found here, and Part 2 is here. Continue reading