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Clients want it. Publicists work for it. But not everyone can have it. That’s right. I said it. Not every brand can be a cover model.
It’s an ugly reality, but we all need to accept it. Particularly as print publications, even well-established icons like Gourmet, cease publication. With less publications to cover the same amount of, if not more, content, the battle for the cover, or even a column, can only become more intense. So how will this new world work? Is it possible that the day will come where clients won’t want print hits? (Even I thought that sounded a little funny as I wrote it. Can we say ‘pipe dream?’) But, seriously. How will it work? Continue reading