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This week, I had the great opportunity to speak with Ferris State University’s PRSSA chapter. Not only was it a chance to give them an idea of how a public relations pro got his start, it allowed me to give them advice they may not normally get in an academic setting.Some of the points I made during the talk:
- Want a job when you graduate? Use your PR skills & put a plan together.
- Research and know the company you’re applying to. Go to their website and study the job requirements.
- PR and marketing professionals need to be open, transparent, and honest. Continue reading