Think about the last report you wrote or read. What was it about? What was the biggest takeaway?
Now think about the data behind the report. Ideally that report told the same story as the data. It sounds like a no-brainer, but it’s surprising how many times I read reports that seem to totally miss the point.
I finally got to dig through Nielsen’s Social Media Report, and I was surprised to find that some of the biggest insights were not called out or highlighted in the report. Continue reading